Getting as many people as possible to engage with your brand online is really important. Why? Because the more people who engage, the more opportunities you have to show potential customers what you care about and what you can offer. Basically, engagement can help you to convert more customers and act as a vital marketing tool at the same time.
Okay, but how do you boost brand engagement?
Focus on customer reviews
One of the best ways to boost brand engagement is to focus on customer reviews. If you can convince your customers to leave a review, then not only will they have a place they can tell you what they think, but you will also have lots of information that other potential customers can use to see how well your company is doing, and you will get vital feedback you can use to make your business better.
Okay, but how do you encourage reviews? Send a follow-up email a few days after purchase, and perhaps offer to enter everyone who leaves a review into a price draw.
Be sure to engage with your customers further by replying to as many reviews, positive or negative, as you can in a friendly and professional way.
Attend trade shows and events
A good experiential marketing agency will help you to prepare your business to attend trade shows and events where you can meet customers who are interested in your niche and build lasting relationships with them.
They can help you work out what you need to do to ensure your business draws a crowd, and that you can give that crowd a memorable experience, which means they are more likely to post about your brand on social media as well as recommend you to friends, family, and followers, and ultimately become customers themselves too.
Do a Q&A
Running a Q&A session on Facebook or Instagram is a great way to engage with your target audience and help them to get to know your brand a bit better. Let them ask any questions they like and answer as honestly as possible, while also being funny and charming if you can and you should see a decent number of conversions as a result.Customers like to see the human face of a business and they like to know as much as they can about a company before they buy from them, so a good Q&A session really can be very effective.
Build your own mobile apps
Everyone who owns a smartphone, and that’s a lot of people, has access to an app store and that means your brand should definitely be developing your own app if you don’t already have one.
When they have access to your right on their phone, they are more likely to engage with you in any way you make available. It’s as simple as that.
Boosting brand engagement will take some work on your part, but it will be totally worth it when you see those sales come rolling in.