It’s not just what you know, it’s who you know that matters. But what if what you know is impressive? And what if who you know thinks so highly of your skills and the way you treat them? If these two questions are true, then the world is your oyster. In fact, it may even be more than that. It might be an entire ocean full of pearls! So how do you get there?
There are a lot of ways to build a reputation as someone worth knowing online, but these five resources are essential for every leader looking to make their mark on the internet.
What you know (Your skills)
You know a lot. From your skills and experience to the knowledge that comes from reading books, the internet, and other resources—you have a lot of information to share with others.
One way to share what you know is through your website or blog. You can share posts that include tips on how to do something better or more efficiently, summaries of new research findings, or even an article explaining a concept in detail that’s tough for others to understand.
Another way is by sharing your knowledge via social media platforms (Twitter, LinkedIn) or email signature file (Gmail). If someone wanted to learn more about something specific related to what they were doing at work but didn’t feel comfortable asking their manager directly (and didn’t want Google searches), they could easily search through your social media feeds instead!
What you can do (Your success stories)
Success stories are about your accomplishments, your work and your achievements. These stories showcase how you were able to help a client achieve their goals or how you were able to succeed in a project. You can also use these success stories for projects that are not related to the business but rather personal goals such as losing weight or getting fit.
Another great way of sharing success stories is by creating videos that talk about the project or service. You can record these videos using an iPhone or Android device, upload them online and share them with others via social media platforms such as Facebook and Twitter . This allows potential customers who are interested in what you have done with previous clients to get a sneak peak of what they could expect if they decide on working with you too!
What do you believe in? (Your values)
A belief is simply a thought or feeling. In this guide, we’re going to help you explore and clarify your beliefs so that they can guide you towards the things that matter most in life.
Your values are the foundation of your desired future self and the world around you. For example: if your core value is “Help others succeed at work and life” then this means that one day—hopefully soon!—you will be helping people succeed with their careers or personal endeavors. And in order for them to actually succeed at this goal, they need plenty of resources and support from others (i.e., people like ourselves). The more we share our time and knowledge with those who are trying their best out there, the better off society will be overall because then all these individuals have opportunities available which otherwise wouldn’t exist without support from people like ourselves!
Who you know (The people you’ve helped and who have helped you)
“Who you know” is the most important resource of all. You can have great ideas and be a hard worker, but if you don’t have the right people in your corner, it’s going to be much harder for those things to take root and make a difference.
In this section, I’m talking about connecting with people who share your vision for a better world—people who want to help make that happen in some way. It’s important that these relationships are genuine and mutually beneficial; otherwise, they’ll never last long enough for any real progress or change to occur between them.
Who thinks you’re great? (Testimonials and reviews)
Testimonials and reviews are a great way to show that you are a leader. Testimonials are also a great way to show that you are a helper, because people like reading about how other people have helped with their problems, and then they feel better about themselves because their problems seem smaller than the problems of others. Testimonials can be both leader-centric and helper-centric at the same time! That’s why it’s so important for leaders like yourself to stay on top of this stuff: in order for it to work properly, all three things need to happen at once: 1) someone needs to think about you as being an authority in your field; 2) someone needs to think about helping themself (or another person); 3) someone else needs some sort of proof from whatever experience led up until now where those two things came together successfully (i.e., “I used this thing called X through Y company which means Z happened).
These five elements will help others see that you are a leader and a helper.
Building a leadership brand online is a lot like building your business in the physical world. You need to get comfortable with creating products and services for customers. Why? Because successful leaders know that it’s impossible to lead people if you don’t have followers. And the only way to attract followers is by creating content that others find valuable, entertaining and engaging.
The Internet is an invaluable tool for leaders, particularly in the 21st century. With it, you can easily share information about yourself and your company with anyone in the world.
The above five elements will help others see that you are a leader and a helper because they demonstrate how much you know about your chosen field, what good things people have said about you and what success means to them personally.
I hope this post has helped clarify some of the reasons why it’s so important for leaders to establish an online presence—and given you some ideas on how best to do that!