Confident and Competent: 5 resources every leader should create and distribute online

If you want to be an effective leader and get more recognition for your work, one of the best things you can do is establish yourself as a thought leader in your field. Thought leaders are often referred to as “influencers” because they have the power to influence others in their industry or niche. Many people think that having influence online is related only to how many followers you have, but it’s not just about having a high follower count – it’s about building trust with those followers and having valuable content that people actually care about (and will share).

I’ve been fortunate enough to do this myself, and I’m here today provide some tips on how you can get started!

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Executive Brief

An executive brief is a short, easy-to-digest document that summarizes an article or book. It can be written by you or given to you by the author of the article or book.

The advantage of writing an executive brief yourself is that it allows you to add your own insights and experiences, while also helping with memory retention and comprehension skills. If you are new to writing briefs, let someone else write one for them—this will allow you time to improve your skills before having to write briefs on your own.

An advantage of having someone else create an executive summary for themselves is that they’ll have more credibility than if it was created by someone else (such as yourself).

How-to Guides

How-to guides are short, step-by-step instructions for a specific task. They’re great for showing that you’re an expert in your field and can help your team learn from your experience. How-to guides should be used sparingly because they won’t teach people how to think, but they can be an effective way to give new employees a quick introduction to how things work at the company.

Best Practices

What is a best practice?

A best practice is an action that an expert recommends based on research and experience.

Best practices are usually shared in articles, books or podcasts. You can also find blogs on the subject of best practices for your industry.

Webinar / Video

Webinars and videos are a great way to show off your skills, knowledge, or personality. They’re easy to create and distribute online—and they can be useful for both internal and external purposes.

Creating and distributing these resources is a great way to show that you’re an expert in your field. By creating and sharing high-quality content, people will begin to trust your opinion. As a result, they’ll be more likely to seek out your services for things like buying insurance or making important financial decisions.

In addition to helping clients and prospects see that you know what you’re talking about, creating these resources can also help drive leads from new sources since it gives others the opportunity to find out more about what makes you different from other professionals in your industry.

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