If you’re serious about starting a business, then it’s important to look at factors such as your online presence. In this article, we’re going to talk about a couple of practical web design tips that will improve your exposure and give you the online presence that you deserve.
1. Test, test, test!
Your website is useless if you don’t test it. Make sure you test it on different internet connections, various devices and also for different purposes. Get your friends and family members to test it out as well to see what their experiences are, and never ignore any criticism they may have.
2. Make it mobile friendly
Over half of the internet users in the world rely on their mobile devices to stay connected to the internet and its resources. Make sure your site is responsive to the browsers, resolutions and screen orientation that mobile devices use. This will ensure that your site is mobile friendly and easy to access for a large number of internet users. If you need to redesign the site to fit mobile devices, make sure it doesn’t take away from the existing desktop design.
3. Hire a service to help
Hiring a website design expert to help you is about the most practical advice you’ll hear. You’re a business owner and likely not a web designer, so why struggle with something when you could just pay money and get it done professionally? Only engage in web design if you have an interest in maintaining your website or if you’re a web designer yourself. Otherwise, always go to a professional service with a portfolio that is similar to what you’re looking for.
4. Focus on convenience
The easier your site is to browse, the better it is for your customers. Make sure your navigation is simple, that there are no dead ends on your site and that every bit of information can be reached within a few clicks. In a perfect scenario, all of the useful information on your site such as contact details should be reachable in just a single click from the main page.
5. Make it shareable
Set up a social media account so that you can easily share your website and advertise it. Make sure you add different widgets to make your content shareable as well, and don’t forget that you occasionally will need to make your content fit into a shareable format. For instance, the very first picture that you use in an article should be relevant to the content and preferably custom-made, and you should always take snippets from your website so that they can easily be shared on short-form social media sites like Twitter and Instagram.
6. Keep it short
Unless your entire site is focused on creating long-form content such as detailed guides and blog posts that make detailed accounts of your life, keep it short. Your content should be quick, snappy and accompany what it is you’re selling. Of course, this won’t be the case if what you’re selling is based on long-form content, but it’s still good to keep things concise so that your viewers don’t get scared off by huge chunks of text on your site.