When building a business online, there is so much that needs to be considered. Building a strong website has the potential for you to reach more clients and share your message even further.
5 NECESSITIES FOR WEB DESIGN SUCCESS
If you are preparing to launch your business homepage, are considering a website redesign or want to generate more leads from your website, there are critical elements that must be implemented to ensure success. The best website designers all agree that these five tips will ensure that your business flourishes in the digital world:
Headlines and subheadings are integral to any businesses success online. With a variety of differing websites for consumers to choose from, it is imperative that you catch their attention. Your headlines should be quick and to the point while emphasising what you offer to your clients.
You also need an obvious call to action. The purpose of digital marketing is to encourage consumers to purchase your product. While you want to ensure that you do not go overboard and bombard them with reasons to buy, you shoulder consider two or three calls to action that clearly detail a few pieces of the buying cycle that you want them to invest in (becoming a member, using a coupon, etc.).
A friendly user-interface is also a must, as effective website design is centred on ease of access and intuitive flow for their customers. If your interface is confusing or poorly built, your customers will use another website for their needs.
Furthermore, not only does your website need well-established security, but you also need to advertise those security measures for your customers. Users want to be sure that you are not going to rip them off or sell their information to a third party.
Finally, you want your customers to know that their needs come first and that it will be easy to contact you if they have any concerns, so make sure your contact information is clear.
DON’T IGNORE SEARCH ENGINE OPTIMIZATION (SEO)
Search engine optimization (SEO) can no longer be ignored. In the modern day, it is viewed as a necessity if businesses are to have a successful online presence, which should be a key goal for all companies.
First and foremost, search engine optimization is one of the most cost effective digital marketing methods. You don’t need to pay a lot for an expert in search engine optimization to develop a SEO strategy, and you will benefit from the results long after your investment. This isn’t the case with other forms of advertising, such as per-pay-click.
You can benefit from a much better ROI (return on investment) when you opt for SEO, as four per cent of visitors will convert into a sale from 1000 clicks from SEO; this is twice as much when contrasted with the sales that come from paid ads.
You are also assured to improve traffic levels, as you will increase your visibility on Google. This is what SEO is all about – getting you high up on the search engine result pages. After all, most people don’t tend to go past the first page.
And, as you move up the results, your brand image will improve, as you will gain more credibility because people are inclined to trust those companies that finish near the top of a search engine’s results. All in all, SEO makes you stand out from the crowd, and this is a sure-fire way to take your business to the next level.
OPTIMIZING YOUR WEBSITE FOR MOBILE USE
As of late, there has been a significant increase in the rate of mobile data traffic. Technology today is fast changing, and this has led to a rise in the number of mobile devices users. As a website owner, one has to ensure that his/her site is easily accessible and navigable from both desktop and mobile device browsers.
When it comes to digital marketing, the key to success is attracting the required amount of traffic and turning traffic into paying customers. Statistics has proven that the percentage of Internet mobile users is greater than that of desktop users. Attracting traffic from mobile users is a sure way to get you a higher ranking on the search engines and give you an advantage over your competition.
Sites that are not mobile optimised are more likely to lose potential customers since visitors face various challenges while trying to access the site from a mobile browser.
There are various aspects that should be considered when ensuring a site is well optimised for mobile use. They include loading speed, navigability, ease of identifying key content and your call to action, ease of reading content and general user experience.
A good website design is one that is responsive. Responsive web design enables your site to be optimised correctly when accessed from any device. This enables your pages to be easily viewed and navigable on any screen size. This will help attract the much-needed traffic from desktop and mobile users.
All in all, if mobile users can easily access your site from their devices, you will be able to acquire and retain a loyal audience and increase your site’s ranking and effectiveness.
As you can see, there is a lot that needs to be considered when it comes to the design of your website. The tips provided in this blog post should give you a great starting point when it comes to building an effective website and a great web presence. But don’t stop here! You need to commit to consistently improving your website if you are to achieve more.